1. Under the BCG growth-share matrix,low share,high-growth businesses or products are called? (DEC 2019)
(a) Stars
(b) Cash cows
(c) Question marks
(d) Dogs
2. Ansoff’s matrix is useful for: (DEC 2019)
(a) Joining a business’s marketing strategy with general strategic direction
(b) Establishing an editorial calendar for staff to follows
(c) Understanding buyer persons and buyer behaviours
(d) Hiring new staff and training them on marketing tactics
3. What does Cash Cow symbolize in BCG matrix? (DEC 2019)
(a) Volatility
(b) Unattractive Investment
(c) Profitability
(d) Cash Drain
4. What are focus strategies? (DEC 2019)
(a) When a company focuses on supplying differential products which appeal to different market segments.
(b) Where a company chooses to concentrate on only one market segment or a limited range of segments
(c) Where a company focuses on achieving lower costs than its rivals so as to compete across a broad range of market segments
(d) When a company conducts market research through focus groups to determine how their strategy should be shaped
5. The BCG matrix is based on: (DEC 2019)
(a) Industry attractiveness and business strength
(b) Industry growth rate and business strength
(c) Industry attractiveness and relative market share
(d) Industry growth and market share
6. Which is the term used in Ansoff’s matrix for increasing market share with existing products in existing markets? (DEC 2019)
(a) Market Development
(b) Market Penetration
(c) Product Development
(d) Diversification
7. Successful differentiation strategy allows the company to: (DEC 2019)
(a) Gain buyer loyalty to its brands
(b) Charge too high a price premium
(c) Depend only on intrinsic product attributes
(d) Have product quality that exceeds buyers’ needs
8. Directional Policy Matrix is same as: (DEC 2019)
(a) The BCG Model
(b) The 9-cell GE Matrix
(c) The Life-cycle Portfolio analysis
(d) The 3 × 3 competitive positioning matrix
9. What type of organizational structure do most small business follow? (DEC 2019)
(a) Divisional Structure
(b) Functional Structure
(c) Hour Glass Structure
(d) Matrix Structure
10.Which section of the SWOT Matrix involves matching internal strengths with external opportunities? (DEC 2019)
(a) The WT cell
(b) The SW cell
(c) The SO cell
(d) The ST cell
11.The emphasis on product design is very high,the intensity of competition is low,and the market growth rate is low in the …………….. stage of the industry life-cycle. (DEC 2019)
(a) Maturity
(b) Introduction
(c) Growth
(d) Decline
12.The most probable time to pursue a harvest strategy is in a situation of ………. . (DEC 2019)
(a) High growth
(b) Decline in the market life-cycle
(c) Strong competitive advantage
(d) Mergers and acquisition
13.Vertical integration may be beneficial when: (DEC 2019)
(a) Lower transaction costs and improved co-ordination are vital and achievable
(b) Flexibility is reduced,providing a more stationery position in the competitive environment
(c) Various segregated specializations will be combined
(d) The minimum efficient scales of two corporations are different
14.Conglomerate diversification is another name for which of the following? (DEC 2019)
(a) Related diversification
(b) Unrelated diversification
(c) Portfolio diversification
(d) Acquisition diversification
15.When two organizations combine to increase their strengths and financial gains,it is called: (DEC 2019)
(a) Hostile takeover
(b) Liquidation
(c) Merger
(d) Acquisition
16.Which of the following can be said to be the strategy followed in TOWS approach? (DEC 2019)
(a) Defensive Strategy
(b) Offensive Strategy
(c) Attack Strategy
(d) Functional Strategy
17.Porter’s Generic strategies include: (DEC 2019)
(a) Cost Differentiation,Product Focus,Leadership
(b) Price Leadership,Cost Focus,Product Differentiation
(c) Price Differentiation,Leadership,Cost Focus
(d) Cost Leadership,Differentiation and Focus
18.The …………………… process commences at corporate level. Here the organization setsout its overall mission,purpose,and values. (DEC 2020)
(a) Researching
(b) Strategic planning
(c) Controlling
(d) Managing
19.Statement (I): Stars operate in low growth industries and maintain high market share. Statement (II): “Dogs” have weak market share in high-growth market. (DEC 2020)Codes :
(a) Statement (I) is correct but (II) is incorrect
(b) Statement (II) is correct but (I) is incorrect
(c) Both the statements (I) and (II) are correct
(d) Both the statements (I) and (II) are incorrect
20.Which of the following is the Strategy of TOWS? (DEC 2020)
(a) Competitive Strategy
(b) Corporate Strategy
(c) Business Strategy
(d) Functional Strategy
21.The two internal elements of SWOT analysis are: (DEC 2020)
(a) Weaknesses and threats
(b) Opportunities and threats
(c) Strengths and weaknesses
(d) Strengths and threats
22.In SWOT analysis,situations in which firms could convert weaknesses into strengthsand threats into opportunities,known as: (DEC 2020)
(a) Conversion strategies
(b) Strategic leverage
(c) Strategic policy
(d) Vulnerability
23.Which can be termed as disadvantage of PERT? (DEC 2020)
(a) Compels managers to plan their projects critically in considerable detail from beginning to the end and analyse all factors affecting the progress of the plan
(b) Provides management a tool for forecasting the impact of schedule changes. The likely probable spots are located early enough to take preventive measures or corrective actions.
(c) The considerable amount of data may be presented in a precise manner.
(d) The costs may be higher than the conventional methods of planning and as it needs a high degree of planning skill and minute details resulting in rise in time and manpower resources.
24.What is the term used in Ansoff’s matrix for increasing market share with existingproducts in new markets? (DEC 2020)
(a) Market development
(b) Market penetration
(c) Product development
(d) Diversification
25.Porter’s generic strategies are: (DEC 2020)
(a) Low price,differentiation,focus
(b) Cost leadership,differentiation,cost focus,differentiation focus
(c) Price leadership,differentiation,focus
(d) Low cost,differentiation,focus differentiation
26.What strategy shall be used for the products classified as Dogs in BCG matrix? (AUG 2021)
(A) New customer acquisition
(B) Divest
(C) Sales promotion
(D) Invest
27.Strategies that minimize weakness and avoid threats are represented by which cell ofthe TOWS Matrix? (AUG 2021)
(A) The WT cell
(B) The WO cell
(C) The SO cell
(D) The ST cell
28.An organization that has a high market share position and competes in a low-growthindustry is referred to as a (AUG 2021)
(A) Dog
(B) Question Mark
(C) Star
(D) Cash Cows
29.‘Build,’ ‘Hold,’ Harvest’ and ‘Divest’ are the strategies explained by: (AUG 2021)
(A) Ansoff’s Product Matrix Growth
(B) ADL matrix
(C) GE McKinsey Matrix
(D) BCG Matrix
30.The SWOT/TOWS analysis is a very simple yet valuable technique which aids in identifying opportunities and threats from an environment,and analysing its strengths and weakness. (AUG 2021)
(A) external; own
(B) own; own
(C) external; external
(D) own; external
31.In long run,when the growth rate slows down stars become: (AUG 2021)
(A) Question Marks
(B) Moon
(C) Dogs
(D) Cash Cows
32.Which one of the following is NOT a level of diversification prescribed in Ansoff’s matrix? (AUG 2021)
(A) Diversification into related markets
(B) Conglomerate Diversification with new product
(C) Diversification into unrelated markets using existing resources
(D) Diversification into unrelated markets using new resources
33.According to Porter’s generic strategy model,Mercedes-Benz C-Class could sell its carsas most expensive ones,is an example of: (AUG 2021)
(A) The Cost Leadership Strategy
(B) The Differentiation Strategy
(C) The Focus Strategy
(D) Combination Strategies
34.In Porter’s Generic Strategies model,a focus strategy includes: (AUG 2021)
(A) Selling a high range of products
(B) Selling products that require less cost to produce
(C) Selling to premium customers
(D) Selling to a niche market
35.Which of the following is not correct related with reference to PERT? (AUG 2021)
(A) Compels managers to plan their projects critically in considerable detail from beginningto the end and analyse all factors affecting the progress of the plan.
(B) Provides management a tool for forecasting the impact of schedule changes. The likelytrouble spots are located early enough to take preventive measures or corrective actions
(C) A considerable amount of data may be presented in precise manner. The task relationships are presented graphically for easier evaluation
(D) The PERT time is based upon 5-way estimate and hence is the most objective time in thelight of uncertainties and results in greater degree of accuracy in time forecasting.
36.Under Low-Cost strategy,the company fights ………..by selling its products at………..prices. (DEC 2021)
(A) Wide market competition,buy one get one offer.
(B) Massive market competition,very lower
(C) cut-throat competition,heavy discount
(D) Aggressive competitor market share,throw away
37.Match the following ( D E C 2 0 2 1 )
(1) Maxi – Maxi (i) Defensive (2) Maxi – Mini (ii) Competitive (3) Mini– Maxi (iii) Conservative (4) Mini – Mini (iv)Aggressive
(A) (1) – (iv),(2) – (iii),(3) – (ii) (4) – (i)
(B) (1) – (iii),(2) – (ii),(3) – (iv) (4) – (i)
(C) (1) – (i),(2) – (iii),(3) – (ii) (4) – (iv)
(D) (1) – (iv),(2) – (i),(3) – (ii) (4) – (iii)
38.Indian Dairy Products market total size is ₹28,000 crore and XY Co. Ltd. dominating market share of ₹4,800 crore and AN Co. Ltd,having turnover of ₹428.50 crore. Find relative market share of AN Co. Ltd. (DEC 2021)
(A) 8.93%
(B) 17.14%
(C) 1.53%
39.The terms,build; hold; harvest; divest are closely linked with strategies of ……… (DEC 2021)
(A) Ansoff Matrix
(B) BCG Matrix
(C) ADL Matrix
(D) GE Mckinsey Matrix
40.Dev Co. Ltd. Strategic Management Team now under the process of designing the stralegic plan analysis and one of the plans using the terms SO,WO,ST,WT which is fit with matrix boxes of : (DEC 2021)
(A) TOWS Analysis
(B) SWOT Analysis
(C) ₹ Analysis
(D) PERT Analysis
41.The …………Matrix also helps in brainstorming to bring out great ideas to generating effective strategies and tactics. (DEC 2021)
(A) SWOT
(B) Defensive
(C) Aggressive
(D) TOWS
42.PERT and ₹ two complementary statistical techniques utilized in ……………… (DEC 2021)
(A) Event based scheduling methods
(B) Activity time-based scheduling methods
(C) Network based scheduling methods
(D) Project modelling methods
43.The book **Competitive Advantages: Creating and Sustaining Superior performance** is authored by: (DEC 2021)
(A) Michael Samuel
(B) Michael Lawrence
(C) Michael Arthur
(D) Michael Porter