1. A corporate strategy can be defined as: (DEC 2019)
(a) A list of actions about operational planning and statement of organization structure and control system
(b) A statement of how to compete,direction of growth and method of assessing environment
(c) Abatement of organization’s activities and allocation of resources
(d) A course of action or choice of alternatives,specifying the resources required to achieve certain stated objectives
2. A Strategic Business Unit (SBU) is defined as a division of an organization: (DEC 2019)
(a) That help in the marketing operations.
(b) That enable managers to have better control over the resources.
(c) That help in the choice of technology.
(d) That help in the allocation of scarce resources.
3. Which of the following answers to the question: (DEC 2019)
‘Where does the organization aspire to be in the future?’
(a) Mission Statement
(b) Vision Statement
(c) Objectives
(d) Core Values
4. What are enduring statements of purpose that distinguish one business from other similar firms? (DEC 2019)
(a) Policies
(b) Mission statements
(c) Objectives
(d) Rules
5. Typically profits are highest in which stage of industry life-cycle? (DEC 2019)
(a) Introduction
(b) Growth
(c) Maturity
(d) Decline
6. Blue Ocean Strategy is concerned with: (DEC 2019)
(a) Moving into new markets with new products
(b) Creating new market places where there is no competition
(c) Developments of products and markets in order to ensure survival
(d) Making the product unique in terms of attributes
7. The product-market matrix comprising strategies of penetration,market development,product development and diversification was first formulated by: (DEC 2019)
(a) Ansoff
(b) Drucker
(c) Porter
(d) Prahlad
8. Outsourcing is the: (DEC 2019)
(a) Spinning off of a value-creating activity to create a new firm
(b) Selling of a value-creating activity to other firms
(c) Purchase of a value-creating activity from an external supplier
(d) Use of computers to obtain value-creating data from the Internet
9. Financial objectives involve all of the following,except: (DEC 2019)
(a) Growth in revenues
(b) Larger market share
(c) Higher dividends
(d) Greater return on investment
10. Which of these basic questions should a vision statement answer? (DEC 2019)
(a) What is our business?
(b) Who are our competitors?
(c) Where we are to go?
(d) Why do we exist?
11. A firm successfully implementing a differentiation strategy would expect: (DEC 2019)
(a) Customers to be sensitive to price increases
(b) To charge premium prices
(c) Customers to perceive the product as standard
(d) To automatically have high levels of power over suppliers
12. The concept of ‘Core Competence’ has been advocated by: (DEC 2019)
(a) Gary Hamel and Peter Drucker
(b) C. K. Prahlad and Gary Hamel
(c) C. K. Prahlad and Michael Porter
(d) C. K. Prahlad and Peter Drucker
13. Guidelines developed by an organization to govern the actions of those who are apart ofit,is known as: (DEC 2020)
(a) Business Policy
(b) Marketing strategy
(c) Formulation strategy
(d) Values
14. The marketing strategy emphasises price as the key to good value; operations runs withtight cost control; development focuses on cost reduction. Which of the competitive strategies is illustrated here? (DEC 2020)
(a) Divisionalisation
(b) Differentiation focus
(c) Differentiation
(d) Cost leadership
15. Which of the following statements are correct? (DEC 2020)
(1) Supply chain management is a narrower concept than logistics management.
(2) Reduction of inventory is a key objective of logistics management.
(3) Outbound logistics is also called upstream logistics.
(4) Logistical Network includes various facilities like manufacturing plants,warehouses,distribution centres.Codes:
(a) (1),(2),(3) and (4) are correct
(b) (1),(3) and (4) are correct
(c) (2) and (3) are correct
(d) (2) and (4) are correct
16. At what level of an organization does a corporate manager operate? (DEC 2020)
(a) Functional
(b) Operational
(c) Middle level
(d) Top level
17. The ……………………. answers the question “Where do we aim to be”? Whereas………………. answers the questions “What we do? What makes us different?” (DEC 2020)
(a) Vision statement; mission statement
(b) Short-term objectives; long-term objectives
(c) Objectives; strategies
(d) Mission; vision
18. The fundamental purpose for the existence of any organization is described by its: (AUG 2021)
(A) Visions
(B) Mission
(C) Objective
(D) Strategy
19. Which strategy is about how to compete successfully in particular markets? (AUG 2021)
(A) Business-level strategy
(B) Corporate-level strategy
(C) Alliance-based strategy
(D) Operational-level strategy
20. What is the key benefit of identifying the organisation’s SBUs? (AUG 2021)
(A) It helps the development of business-level strategies
(B) It makes financial control easier
(C) It prevents a focus solely on market-based criteria
(D) It decreases the complexity of the organisation’s structures
21. Select the incorrect statement regarding Business Strategy/Corporate Strategy: (AUG 2021)
(A) Business Strategy can be viewed as the strategy designed by the business managers toimprovise the overall performance of the firm
(B) Corporate Strategy is the one expressed in the mission statement of thecompany,whichdescribes the business type and ultimate goal of the organization
(C) The nature of business strategy is executive and governing,whereas thecorporatestrategy is deterministic and legislative
(D) Business strategy is a long term strategy; corporate strategy is a short term one
22. Strategic Marketing answers three ‘W’s except: (AUG 2021)
(A) Which markets to compete in?
(B) Where to bargain for purchase?
(C) What is the basis of the firm’s competitive?
(D) When to compete?
23. Which of the followings is not part of production strategies under Competitive Priorities? (AUG 2021)
(A) Market segmentation strategy
(B) Price or cost strategy
(C) Quality strategy
(D) Delivery strategy
24. Which of the following statements is not true? (DEC 2021)
(A) Strategic leadership refers to a manager’s potential to articulate the strategic vision for the organization.
(B) Strategic leaders generate organizational structure,assign resources and communicate strategic vision.
(C) Strategic leader have to work in a certain environment on various strategic issues.
(D) The main purpose of strategic leadership is strategic productivity.
25. The corporate finance manager should try to balance between …………… to ensureminimized risk and maximized profit. (DEC 2021)
(A) Unit cost and profit
(B) Debt capital interest and outflow of cash
(C) Cost savings and controlled expenses
(D) Debt and equity
26. The dividend declaration on is driving force to investors to invest more and positive singof equity market. (DEC 2021)
(A) Statement is correct
(B) Statement is incorrect
(C) Statement is exceptional
(D) Statement is not acceptable
27. is one of the implementing HR – Strategy. (DEC 2021)
(A) Economical HR budget
(B) Identifying HR weakness
(C) Outcome of HR deployed
(D) Gap Analysis
28. The UN Co. Ltd. took a policy decision that company’s products will be converted as Eco Friendly products and this move is known as ……….. (DEC 2021)
(A) Competitive priorities of production strategy
(B) Change in conventional sales strategy
(C) Future market customer strategy
(D) Alternative cost saving strategy
29. The Logistic is to tactical decisions about transporting and ware - housing.(DEC 2021)
(A) Confined
(B) Not confined
(C) Analytical tool
(D) Cost saving area
30. Which of the following is not correct for vision statement? (DEC 2021)
(A) It outline WHERE you want to be
(B) It talks about future
(C) It lists where you see yourself some years from now
(D) It answers the question,‘What do we do? What makes us different?’
31. Which of the following is not a component of macro environment of external environment? (DEC 2021)
(A) Suppliers,customers,marketing intermediaries,competitors,public
(B) Economic,political-legal
(C) Demographic,natural,ecological
(D) Global,Socio-cultural